Attraction Marketing’s First Rule

Zero On Your Target Market:

The first time I was introduced to the network marketing industry was at a meeting held at a big hotel auditorium. There were a couple of people drawing a bunch of circles on a board explaining the compensation plan. All I remember was it looked like a page out of a football playbook. They talked about how people are just waiting to hear about this type of product. They showed us a plan on how to go out and talk to potential prospects about this incredible opportunity. If you have been at any of these meetings, you know what I’m talking about.

Next they said to get started you must make a list of at least one hundred people that you know. Most people don’t know one hundred people. I know that I didn’t know one hundred people. So what do you do? You start writing in all your family and friends. Uncle Mike, Auntie M, and on and on it goes.

You leave that meeting and everyone is pumped up. You can’t wait to get home and have everyone over to your house and have a meeting of your own. Let me ask you a question. How many people showed up to your meeting? How many are still your friends or will say that you are family? I know the feeling. I was there too. This is what you were told to do, and if you wanted to achieve success, you did what your leaders told you to do. After all, they were doing it…right?

Let me tell you, there is a better way. You must know your target market. I love hockey. If I wanted to start a hockey team I would go out and look for hockey players. People that understand and play the game of hockey. I would not go and talk to Uncle Mike or Auntie M. They don’t even know what hockey is.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don’t have to explain to them how an MLM business works. They already know. This is your target market.

Who would you rather talk to. Uncle Mike who only has a job mentality, or Mary Smith, who is already in the MLM industry but just hasn’t hit her stride yet? Instead of having meetings at your house, or going to the malls and passing out fliers, zero all your energies toward the people who are ready to hear what you have to say. Network marketers are where your efforts should be pointing too.

Once you know your target market, now you can be very specific as to what their needs are and offer them a solution. The solution is coming in rule #2 of attraction marketing.

The world only has three types of people in it. There are those that make things happen. There are those that stand by and watch things happen, and there are those that say, “what in the world just happened?” Which one of these people are you?

Want to find out more about Brian Gosur, then visit Brian Gosur’s site on how to choose the best Attraction Marketing for your needs.