Who Is The Brains Behind Vemma, And What Sets Him Apart From Other Business Owners?
Vemma was started by BK Boreyko in 2004. Since then, it has become one the most notable liquid supplement-based companies in the industry today. Having no affiliation with the company whatsoever, I can say that their product line simply rocks. As a writer who has to do critical reviews of businesses on a daily basis, I almost never mention my personal opinion of MLM companies. In the case of Vemma however, I have tried it, and it is amazing.
BK Boreyko is no stranger when it comes to turning fledgling companies into success stories, and this is not his first endeavor, believe it or not. BK first ventured into the Health and Wellness industry by starting his company, ‘New Vision’. Since its inception in 1995, his venture grew to a $1 billion dollar company in under 10 years.
This venture strengthened his reputation as an entrepreneur who really knew his stuff. Not only did he know it, but he also posessed a keen eye for an emerging trend amongst people all over the world. The company was born with a meager capital and with this business concept in mind.
It is vital to look at the customer base as a potential distributor picking a Health and Wellness company. Compared to companies such as Xango and Mona Vie, This venture appeals to a larger demographic.
Mr. Boreyko did a superb job, making sure he has something to offer the three major markets existing in any field, not just in the network marketing industry. His three major product lines (Vemma, Verve, Next) enjoy handsome profit returns annually, and have come to compete successfully against major competitors for five years in a row.
It boasts a liquid supplement containing some of the highest amounts of mangosteen extract on the market today. This fruit never fails to enthrall people because it is said to neutralize free radicals within the body. Free radicals attack and destroy cellular integrity. The product contains larger amounts of pure mangosteen than its industry rival, Xango.
The second product is designed with the needs of the growing youth market in mind. Known as Verve, it is an alternative energy drink that has ten times the nutritional value, with none of the bad ingredients found in Verve’s competitors such as Monster and Red Bull. Verve did $20 million dollars in 2007 and received mass recognition for being able to do so well in such a cornered market.
Finally, Vemma’s ‘Next’ line of products is geared towards children age 2-12 years old, offering a generous blend of about an ounce of the Vemma formula combined with important things such as DHA, which is essential for the healthy development of the brain and the eye in children at an early age. By the simple fact that Mr. Boreyko decided to offer something that everyone can both enjoy and benefit from, he is a master entrepreneur. The company and other reps would be wise to take heed to his practices and always consider the wide variety of customers and their individual needs when building a business.
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