Seo For Network Marketers
Search Engine Optimization is a significant part of what I carry out every day. It is part of who I am at this point in time. I have been Engaged in seo optimization before Google was started.
A bit of seo history, before Google there were established search engines like OpenText, Lycos and others. This was when seo first came into its own. Certain industries realized quite early in the game that most of the world’s active traffic flowed through one or more of the search engines during the week.
Seo has always been about getting your site as high in the search results as possible
Is it always about the quantity of visitors that arrive ? This is an interesting question.
If you have a business in which the number of visitors is not the only important factor, but visitors that purchase are then any position on page one of google search results is going to potentially bring you some small measure of success.
If you are on page one but in position number 10 then your traffic is truly a trickle compared to what websites in the number 1, 2 or 3 positions in the search results are getting for your chosen keywords.
If a hundred visitors daily use a specific search term, and your web property is in position 7 Through 10, you may be entirely lucky to get just 3 of those visitors. Don’t ever think that human researchers evenly click on the top 10 positions. Aliens might but not us landlocked humans. Positions five through ten may get a total of just 12 visitors while position three all on its own gets 6 visitors, and the highly sought after positions of one and two may together receive twenty five to thirty.
Can you see anything wrong with that math? They don’t add up to 100% do they? Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search result page, a few will click on the paid ads at the top and right and perhaps more than fifty percent will simply try another search term or phrase.
Odd but you do this too right ?
Making people click on your ad in the natural or organic serps is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a dry description like “Information on breast cancer…”
The goal however isn’t just about just getting into the top 10 search result positions on the search engines, its more importantly about getting your would-be buyer to take action ( on your highly enticing listing in the search results ).
So, if folks won’t voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can or will you do? The answer, is not so simple, but in a way it is, though it requires hundreds or thousands of hours of online networking with your peers type of work, you must find a way to get it done yourself.
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