The Simple Genius of Old Spice…
Unless one has been living under a space rock without electricity for the past few weeks, chances are you have seen the hilarious Old Spice ads starring a handsome, shirtless gentleman having a rather intimate conversation with the women of America about how her man could smell like this rogue. Now, I could sit here and write about the brilliance of the comedic timing and writing but what has been rather striking to me are the core principles at work here in this advertisement.
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